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She currently specializes in Qualitative Research and Ideation Sessions to address clientís specific objectives, which is aided by her strong quantitative background and good business sense.

Prior to founding Lynn Greenberg Associates in 1985, Lynn was Vice President - Director of Marketing Research at TBWA Advertising. In addition to her research duties, responsibilities included participation in the Management Committee, New Business Team, International Marketing Research Directorsí Council and creation of Student Internship Program. She directed research for:

  • The re-launch of Absolut Vodka
  • Repositioning Grand Marnier and Evian
  • The introduction of Eagle Snacks for Anheuser-Busch
  • A fragrance introduction for Shulton, International
  • Advertising development for:
    • Various Ralston Purina Brands: pet food, cereal, tuna, snacks
    • Other food accounts: United Dairy Industries Association, Foods and Wines from France, Fromageries Bel
    • Air One, Goldstar Electronics, Granada TV Rentals, Monsanto

Previous to this, Lynn was Vice President, Associate Research Director for an agency of the Interpublic Group, Tinker Campbell-Ewald, where she:

  • Introduced Five Alive for Coca-Cola Foods
  • Developed new products for Citicorp
  • Supervised research for KFC, Smirnoff and other Heublein brands, British Airways and other travel accounts

She held supervisory research positions at Dancer Fitzgerald Sample and BBDO. Initial training at Market Facts has given Lynn a foundation in quantitative research as well as qualitative research. Clients included: Toyota, Beecham, Burger King, Western Airlines, Vick Chemical, Breon Labs, Quaker Oats, Xerox, W.R. Grace, and Franklin Savings.

Lynn is a Past President of the Qualitative Research Consultantís Association (QRCA), an international organization of over 700 qualitative research professionals. She conducts workshops on qualitative research and speaks before fellow researchers throughout the United States. She has been intricately involved since joining 20 years ago when she created their first National Convention. Topics have included:

  • The Art of the Immediate Debrief
  • What you Donít Learn in Moderating School
  • Report Writing Alternatives
  • Sharing Secrets of Success
  • Taking your Business to the Next Level
  • The New Normal Consumer: Understanding the Consumer in Uncertain Times