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Lynn Greenberg Associates employs a flexible multi-phase divergent-convergent process for Ideation/Brainstorming for new product, positioning and name development. The process is comprised of 3 phases: Planning, Ideation/Brainstorming Session(s) and Reporting. It is based upon Creative Problem Solving 6 step model: Objective Finding, Fact Finding, Problem Finding, Idea Finding, Solution Finding and Acceptance Finding. Creative Education Foundation.